This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.
As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.
However, a later version of the app will allow for a semi-permanent way to keep them.
(More to come on that this fall.) Again, Bumble’s interest in video has a lot to do with how the company feels the format will help users show more of themselves, which is the common thread between all the dating apps’ embrace of video.
Similar to Snapchat and Instagram, Bumble will support short-form videos recorded live or in the past 24 hours, which can be either posted to your profile for all to see, or only shared with matches.
Also like Stories on other social apps, these videos will vanish in a day.
In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.
Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.
Dating apps are, in their own way, a form of social networking – especially as they expand into new areas like friend-finding or professional networking.
So it only makes sense that they would adopt video as well, given the growing popularity of the format on social apps like Facebook, Instagram and Snapchat, as well as the industry’s larger embrace of “Stories” as a means of offering an angle into people’s lives, activities, and interests.
Shortly after, Bumble will roll out its own video support as well.