Since 45% of all Americans are app users, that means that 3% of the overall adult population has used a cell phone dating app at one point or another.
Seniors are again especially notable in this regard, as 20% of those 65 and older now know someone who has entered into a serious relationship with someone they met via online dating.
That is a three-fold increase over the 7% of seniors who said “yes” to this question in 2005.
Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.
The college-educated and those in their mid-twenties through mid-forties are especially likely to use online dating sites.
Some 42% of Americans now know someone who has used an online dating site or app, up from 31% in 2005.
And twice as many people now know someone who has entered into a marriage or long-term relationship after meeting through an online dating site or app—29% of Americans now know someone who met their partner this way, compared with just 15% in 2005.
Overall, college graduates and those with relatively high household incomes are especially likely to know someone who uses online dating sites or apps.
However, every major demographic group is now significantly more likely to respond in the affirmative to this question than was the case when we first asked it in 2005.
Nonetheless, attitudes towards online dating have progressed in a clearly positive direction in the eight years since our previous study: Additionally, one-third of internet users (32%) agree with the statement that “online dating keeps people from settling down because they always have options for people to date.” This is the first time we have asked this question, and therefore we cannot determine how it has changed over time (if at all).
Perhaps unsurprisingly, people who have used online dating themselves have positive views about the process compared with the overall population.
In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.